Three innovations launched by Blue Band – Film

A highlight film showcasing three innovations launched by Blue Band. The three innovations are Blue Band Peanut Butter, Blue Band Mayonnaise and Blue Band Canola Oil.

Music: Epidemic Sounds

Speaking during the launch, Upfield East & Southern Africa Managing Director, Peter Muchiri said, “In 2018, Blue Band found a new home at Upfield where our purpose is to make people healthier and happier with nutritious and delicious, natural products that are good for you and our planet. Blue Band has been a trusted brand in the Kenyan market for over 65 years, and this expanded portfolio we have introduced provides more variety and choice to cater for our consumers’ identified, changing needs.”

The products launched include, Blue Band Peanut Butter, which is a plant-based peanut butter that is highly nutritious and delivers a rich nutty taste because it is made from 100% natural peanuts. An addition to the spreads category, Blue Band Peanut Butter provides Omega 6 and is free from preservatives, colorants and other additives.

Blue Band Mayonnaise, the second product launched, is a premium condiment made with natural ingredients and a rich source of Omega 3 & 6, guaranteeing you long lasting freshness and natural taste to your meals.

The third product launched, Blue Band Cold Pressed Canola oil, is an edible oil made from 100% canola seeds making it a rich source of Omega 3, 6 & 9, vitamin E and fortified with vitamin A. Grown at the foothills of Mt Kenya, it is obtained by cold pressing Rapeseed to get the oil out without any chemical or heat treatment. Possibly one of the healthiest and most versatile oils you will come across, it is cholesterol free, non-GMO and suitable for vegetarians.

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